Google analytic’s is an SEO tool that has become very popular among website owners and also SEO professionals. This tool is offered by Google free of charge. It is mainly used in analyzing traffic in websites and also in blogs. Since its inception, the Google team has been working on this tool and the results are plug-ins and more functions. This has made it the best analytic’s tool available today. Due to the simplicity in using Google analytics, it can be used by both SEO professionals and also website owners who have limited knowledge in using computers.
Features of Google analytics tool
This tool will provide you with fresh insights with regard to how visitors arrived in your website, how they are using your site and also how to keep them visiting your site. Google analytics will also facilitate measurement of sales and conversions. Let us look at how some of the features work.
Analysis tools – Google analytics has a standard reporting tool which allows you to measure and understand the engagement on your website. With just a few clicks, you can be able to achieve so much, for example you can generate customized reports, segment visitors and you can also extract important data which you can share with your team.
Content analytics – This feature allows you to understand which parts of your website content is performing well and also which pages are attracting more traffic. This will help you to choose the right content for your visitors.
Social analytics – This feature allows you to determine your success in different social media platforms.
Mobile analytics – This feature allows you to measure the impacts of mobile in your business. If you develop mobile applications, mobile analytics will provide you with software kits for Android and iOS which allows you to analyze how people are using your apps.
Conversion analytics – This feature allows you to establish the number of customers that you are attracting, the number of customers that you are selling as well as information on how the visitors are interacting with your site.
Advertising analytics – To get the most out of your advertising, you need to understand how your display ads, mobile, social and search ads are performing. This will help you to determine the exact areas of marketing which needs refocusing and restructuring.
All the above features come with Google analytics free version. If you need to get more advanced features such as attribution modelling, you need to upgrade to Google analytics premium version. After using Google analytics for some time, you will realize that there are some more features that you need to add to make this tool even more functional. If you need to add more feature, you should visit Google analytics applications gallery. Here, you will see many solutions that will ensure that you get the most out of Google analytics.
The reports provided by this tool are up-to-the-minute and they are presented in an easy to read and understand format. These reports contain up-to-the-minute graphs which can show you the real time performance of different aspects of your website.
Author Bio: Mark is a blogger who works for Integrity SEO, he talks about all SEO topics as it is an ever changing industry.
